Saturday Coffee is a coffee pop-up based in Los Angeles that shares unique coffee recipes influenced by Asian heritage in a home atmosphere.
Client
Saturday Coffee
Project Type
Branding
Role
Design lead, logo design, and brand conception
The Concept
The idea of Saturday Coffee is to embrace life's simple pleasures while relishing a delightful cup of coffee. The visual identity combines a simple design, a soft yet bold color scheme, and photography to evoke a sense of effortless community.