Sandbox is a program that exposes young people from underrepresented communities to creative professions through mentorship and hands-on experience.
Client
Hook
Project Type
Branding
Role
Design lead, brand conception, social design, and brand guidelines
The Concept
Sandbox is a mentorship program created by Hook, aiming to support high school and college students from underrepresented backgrounds. The program offers mentorship and hands-on experience to introduce young people to potential career paths in the creative field. Through an extensive brand identity, including socials, a webpage, and marketing materials, Sandbox showcases program impact. The initiative is driven by the belief that talent exists universally but opportunities do not, emphasizing the importance of community outreach and professional development. For more information on this mentorship program, please visit byhook.com/sandbox.