Run, Walk, Bike, or Skate together to help raise awareness and funds for Safe Place for Youth
Client
Safe Place For Youth
Project Type
Event Branding
Role
Design Lead and character design
The Concept
Safe place for Youth (SPY), a nonprofit based in Venice, CA, offers support, programs, and aid to homeless youth in Los Angeles. While a 5K may seem daunting, it doesn't have to be. Our branding reflects the event's fun atmosphere, diversity, and various ways to participate. Drawing inspiration from the heart in the SPY logo, we designed a collection of unique characters and hand drawn doodles to inspire the community to join in, get moving, and support the homeless youth.